Too little
One more at any cost
“The bonus is only one subscription away.”
The reward displaces the reason the customer came.
Refuse an unnecessary gain when the appetite for more is distorting your judgment.
Readiness to moderate appetites rather than let them dominate judgment.
Temperance keeps the appetite for gain proportionate to the good an enterprise provides. Selling well includes discovering what serves this customer and taking satisfaction in that fit. A target can help organize effort; it becomes a poor guide when another sale matters more than what is being sold.

You have reached your monthly sales target. A customer needs a basic printer for occasional letters, and you have found one that fits. Beside it, the premium ink subscription comes with a large promotional rosette. You begin the extra pitch, then stop: this customer would scarcely use the first delivery before the next arrived. You put the rosette back and explain the simpler purchase. The ink has ambitious plans for a correspondence that does not exist.
An illustrative scene.
A sales employee can earn an extra reward by pressing a subscription the customer is unlikely to use.
Too little
“The bonus is only one subscription away.”
The reward displaces the reason the customer came.
A fitting response
“For your few letters, this simpler option fits.”
The employee takes satisfaction in a useful match.
Pursued too far
“Anything extra must be excessive.”
A genuinely useful addition is rejected without considering the customer.
A frequent user might benefit from the subscription. Temperance asks whether wanting the extra gain has distorted this judgment, not whether the sale is larger.
A well-matched purchase gives the customer equipment they can use and maintain. The employee can enjoy skilled service, a completed task and fair reward without turning each success into an unfinished demand for more. That disposition also helps a team discuss targets in terms of the work they are meant to encourage.
Ask what useful result the measure rewards, and what it leaves out.
Compare the extra feature with a use you actually have.
Integrity keeps an ethical commitment in the decision. Temperance examines an appetite even where no stated rule has been broken.
Self-Command restrains an impulse; Temperance cultivates the larger pattern of wanting and enjoying.
Conspicuous self-denial counterfeits Temperance when looking superior becomes another appetite.
Name the purpose of the additional sale, feature or expansion.
Notice when the attraction is chiefly being able to say “more.”
Let a suitable offering count as a finished success.
Review one optional feature in an ordinary tool you use. Identify what already meets your purpose before considering an upgrade.
These pages offer ideas for reflection and character practice, not professional advice. Choose practices suited to your circumstances and abilities. You may adapt, pause, or skip an exercise; putting yourself or someone else at risk is not proof of virtue.
About these practicesSeven readings, one for each day. All remain available here. Historical arguments and fictional dialogue are identified in their source notes.
I have seen your nobler aspirations fall off one by one, until the master-passion, Gain, engrosses you.
Charles Dickens · A Christmas Carol
Stave II, The First of the Three Spirits; paragraph beginning ““You fear the world too much,” she answered, gently. “All your other hopes have merged int…”
Belle, in Charles Dickens’s A Christmas Carol · Project Gutenberg #46, with original 1843 John Leech illustrations and December 1843 preface; exact underlying text imprint not specified.
Belle challenges Scrooge’s displacement of other hopes by gain. The sales scene asks whether a bonus has displaced the customer’s actual purpose. This is a fictional character’s diagnosis, not Dickens issuing business advice.
We must feel while we are working that the time will come when we shall not have to work.
William Morris · Signs of Change
SIGNS OF CHANGE / p. 141USEFUL WORK VERSUS USELESS TOIL.; paragraph beginning “I have put the hope of rest first because it is the simplest and most natural part of our…”
William Morris · Longmans, Green & Co., London, New York and Bombay, 1896; Project Gutenberg #3053 transcriber identifies this edition.
Morris makes rest part of worthwhile work rather than an obstacle to it. This supplies a distinct aspect of enough alongside the sales page’s resistance to endless additions.
But it is not merely the quantity and value of the produce that is entitled to consideration, but the improvement of the condition of the population by whom this great branch of industry is conducted.
Samuel Smiles · Self-Help
CHAPTER III. The Great Potters—Palissy, Böttgher, Wedgwood.; paragraph beginning “The result of Wedgwood’s labours was, that the manufacture of pottery, which he found in t…”
Samuel Smiles · Popular Edition, John Murray, London, 1897; Project Gutenberg #935.
Smiles broadens the assessment of manufacture beyond volume and value sold. The employee’s target should remain connected to useful service and the lives of those doing the work. His surrounding historical assessment is celebratory and needs independent factual checking if used as evidence about conditions.
Seek not proud riches, but such as thou mayest get justly, use soberly, distribute cheerfully, and leave contentedly. Yet have no abstract nor friarly contempt of them.
Francis Bacon · Essays
THE ESSAYS OR COUNSELS, CIVIL AND MORAL, / Of Riches; paragraph beginning “I CANNOT call riches better than the baggage of virtue. The Roman word is better, impedime…”
Francis Bacon · Project Gutenberg #575 transcription; underlying print edition not specified in the preserved capture.
The paired sentences distinguish measured acquisition and use from contempt for all gain. That supports recommending an addition when it genuinely serves a customer while refusing an unsuitable one.
A purchase made at the lowest price will be dear, if it be a superfluity.
Samuel Smiles · Thrift
A FABLE. / CHAPTER II. / HABITS OF THRIFT.; paragraph beginning “Many persons are diligent enough in making money, but do not know how to economize it,—or…”
Samuel Smiles · Fiftieth Thousand, John Murray, London, 1892; Project Gutenberg #14418.
Smiles separates cheapness from usefulness. The subscription’s bargain price cannot make unused ink a suitable purchase; the surrounding blame of improvidence is not a judgment about this customer’s character.
Hence, it follows, that if a thing is to be useful, it must be not only of an availing nature, but in availing hands.
John Ruskin · Unto This Last and Other Essays on Political Economy
UNTO THIS LAST: / ESSAY IV. / AD VALOREM.; paragraph beginning “Hence, it follows, that if a thing is to be useful, it must be not only of an availing nat…”
John Ruskin · Ward, Lock & Co., London, Melbourne and Toronto, 1912; Project Gutenberg #36541.
Ruskin makes usefulness depend on the recipient as well as the object. The ink supply may be useful to another customer while being excessive for this one. “Availing” means effective; the note must not imply the customer lacks personal worth.
The stipend is a due and necessary adjunct, but not the object, of his life, if he be a true clergyman, any more than his fee (or honorarium) is the object of life to a true physician. Neither is his fee the object of life to a true merchant.
John Ruskin · Unto This Last and Other Essays on Political Economy
UNTO THIS LAST: / ESSAY I. / THE ROOTS OF HONOUR.; paragraph beginning “Observe, the merchant's function (or manufacturer's, for in the broad sense in which it is…”
John Ruskin · Ward, Lock & Co., London, Melbourne and Toronto, 1912; Project Gutenberg #36541.
Ruskin’s comparison allows necessary remuneration while distinguishing it from the purpose of the work. The sales employee can earn a living and take satisfaction in a useful sale without treating the next bonus as the governing aim. The paragraph’s later extreme demand for sacrifice is not adopted.
Choose this approved collection as an optional workbook program, or select individual virtues in My Virtues.